CEOからDEOへ – 「デザインするリーダー」になる方法 単行本（ソフトカバー） – 2014/9/22
マリア・ジュディース (著), クリストファー・アイアランド (著), 坂東智子 (翻訳)
単行本（ソフトカバー）: 319ページ
出版社: ビー・エヌ・エヌ新社 (2014/9/22)
本書は、これからスタートアップをしてみたり、
自分のサービスを世に広めていきたい方に
ぜひ読んでいただきたい一冊です。
なぜ、マーク・ザッカーバーグと
シェリル・サンドバーグは、あるデザイン会社に対し、
当時(2013年3月)最大規模の買収を行ったのか？
いま、わたしたちは、
ほとんど予測のつかない時代に生きています。
1937年には、会社の寿命は75年だったのに対し、
現在は、たったの「15年」です。
もしかすると、あなたの会社は10年後、
存続をしていないかもしれません。
これまで、
会社のトップ「CEO」として成功するには、、
「インターネットを通じた情報の発信」
「業務のアウトソーシング」
「業務の海外委託」が不可欠でしたが
それだけでは生き残れない要素が増えてきました。
工業化時代は過ぎ去り、
今「情報化時代」にどんどん入ってきたことで、
単にＣＥＯのスキルだけであれば、
時代遅れとなってしまう可能性があります。
それでは、いったいどうすれば、
この時代を生き残り、
飛躍することができるのでしょうか？
そのカギを握るのが、２０１２年以降、
シリコンバレーの雄たちが次々と
デザイン会社を買収している事実です。
・Adobe：Behanceの買収(2013)
・Square：80/20を買収(2012)
・Google:Mike & Maaikeを買収(2013)
そして、冒頭のFacebookが
2013年3月に当時の最大規模で買収した会社こそ
本書の共著者のマリア・ジュディースが創業した
「ホット・スタジオ」です。
それでは、なぜデザイン会社が
次々と買収されていたのでしょうか？
これまでの時代では、ＣＥＯはの役割は、
決断を下し、納期を守ることでした。
従業員は、会社の歯車となり、会社は命令を下す
司令官を必要としていました。
しかし、いま時代は、デザイン・エグゼティブ・オフィサー
ＤＥＯを求めていることにあると、
本書のマリア・ジュディースは語ります。
ＤＥＯがいる会社は、
柔軟性のある会社、環境の変化に順応し
進化し続ける会社をつくりあげることができるといいます。
これまで、
クリエイティブな才能のある人は
ビジネスに向かないとされてきましたが、
いま時代は大きく変わり、
クリエイティブな才能を持ち、かつビジネスセンスに優れた
ＤＥＯが様々誕生し、世界にインパクトを与えています。
本書では、このＤＥＯになるための
さまざまな要素が学べる一冊です。
それもただノウハウがつまっただけでなく、
一つ一つの章ごとにワークの方法が載っているので
明日からすぐに実践できる内容です。
さらに、オールカラーで図や写真、インフォグラフィックスが
多数載っているので馴染みやすく読みやすい一冊です。
そして、何より興味深いのが、
すでにＤＥＯとして世界にインパクトを与えている
先駆的なＤＥＯたちのインタビューです。
TEDキュレーターのクリス・アンダーソンをはじめ、
知る人ぞ知る、年商2000億円をあげる3D設計ソフトの「オートデスク」社長カール・バス。
電子部品ブロックをレゴのようにつなぎあわせる「リトル・ビッツ」のアヤ・ブデール。
食品・飲料業界向けの製品開発、アメリカ最大手の研究所「マットソン」社長のスティーブ・ガンドラム。
そして、最後に本書の共著者
フェイスブック プロダクトデザインディレクターのマリア・ジュディース。
ミックス・アンド・スター・スタジオ 共同創設者のクリストファー・アイアランド。
しかもただのインタビューではなく
質問がずば抜けています。
・子どものことろは大きくなったら、何になりたいと思っていましたか？
・あなたの最大の失敗は？そこからどんなことを学びましたか？
・この世界から姿を消した時にどんなことで名を残したいでしょうか？
３つ挙げてください。
本書は、まさに日本語タイトルにふさわしい
『CEOからDEOへ 「デザインするリーダー」になる方法』
が詰まった一冊です。
非常におすすめです。
（渡邉康弘）
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